When you pay the campaign setup fee and mention this Adwords offer to our representative, Lead Surge will guarantee you a positive return on your investment every month we run Google Adwords* for your business (and refund our fee if we don't achieve it).
Zero risk leads (if you hold up your end of the agreement) to guarantee growth
AND
6 months free access to Lead Surge's CRM software and automated
retention system (Valued at $299/month)
*Lead Surge's guarantee is conditional to agreeing upon a 'lead value' prior to commencement to calculate 'return'. 'Investment' relates only to Google Ads and Google Ads management fees - not other concurrent services provided. The refund provided solely refers to Lead Surge's management fee, not the cost of the Google Ads.
It is excruciatingly hard to differentiate yourself in the auto industry. That is why specialised pay per click (PPC) campaigns that propel your business to the forefront of your target audience can be the key to receiving a stream of high-quality leads over your competitors.
While we believe that SEO is the best long-term growth strategy, PPC advertising can be a fantastic tool to generate immediate high quality leads and supplement other marketing. While an expert is required to achieve optimum results through constant campaign adjustments and testing, Google Adwords can launch a business to the top of the local auto industry.
The cost per click (CPC) of Google AdWords varies based on factors like keywords, competition, and ad quality. With a flexible pay-per-click model, you set a budget, and costs depend on ad clicks. Our team ensures optimised spending and maximised results, tailoring campaigns to fit your goals and budget for optimal ROI. Local auto businesses can see great results with as little as $20/day in ad-spend (excluding campaign management costs).
An effective Google AdWords campaign requires precise targeting, engaging ad content, and continuous performance analysis. By optimising both ads and landing pages for conversions the quantity and quality of leads is maximised.
It is excruciatingly hard to differentiate yourself in the auto industry. That is why specialised pay per click (PPC) campaigns that propel your business to the forefront of your target audience can be the key to receiving a stream of high-quality leads over your competitors.
Think about the following searches. What do they all have in common?
'Mechanic in my area'
'Crash repair near me'
'Easy towing near me'
'Mobile car detailing'
These searches all demonstrate a high intent to purchase in a local area, so getting to them first is imperative to winning high-quality leads in the auto industry. That is why Google Adwords is a goldmine for the auto industry, it allows you pay your way to your ideal customer that has high-intent to buy at the moment of search.
While Google Adwords might seem simple - set a budget and let it run - it is anything but that. Succeeding with Google Adwords requires detailed keyword research and specialised campaign creation. It also requires constant ongoing adjustments based on performance to maximise ROI. Here are some of the key pillars of successful Google Adword Management.
Keyword Research and Relevance
Meticulous keyword research is imperative in crafting ads that resonate with audience needs. Successful campaigns are effective in aligning content and keywords with customers with search intent, propelling your business towards higher click-through rates, engagement, and conversions.
You may be tempted to just use Google's 'Smart Campaigns', but these typically provide a higher number of lower quality leads (costing more money). This is why testing and experimenting with a range of bidding strategies, keywords and negative keywords can help businesses maximise their ROI.
Landing page optimisation is one of the most underrated techniques to maximise conversion rates. When a customer clicks on an add, they do so for a reason, meaning it is imperative for your landing page to be consistent and simple to maximise the chance of clickthrough. Lead Surge can optimise this process by creating landing pages for your highest clicked keywords.
Continued Monitoring, Testing and Modifications
The work doesn't just stop after the setup. To elevate ad performance and maximise ROI, a cycle of vigilant monitoring, strategic testing, and adaptive modifications are necessary. Constantly evolving your strategies based on real-time insights will allow you to adjust your campaign to do more of what's working and ditch everything else.
Speak with one of our experts to discuss how Google Adwords can drive growth in your business
info@leadsurge.com.au
(07) 3132 0737
0482 079 073
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