SEO Brisbane:
Rise Above Your Rivals - Be Visible Where It Matters!
We leverage our specialised auto experience so you can dominate search results and put your most profitable products and services in front of your ideal customers.
SEO and Local SEO Offer: Turbocharge your organic traffic
When you commit to a 6-month minimum SEO or Local SEO package and mention this SEO offer to our representative, you will also get:
A free website or website upgrade (Valued between $2000 - $4000).
AND
6 months free access to Lead Surge's CRM software and automated
retention system (Valued at $299/month)
Becoming a market leader: why SEO matters in the auto industry
Millennials drive 72% more than Baby Boomers and 18% more than Gen X. They are also responsible for 40% of new car sales. However, 84% of Millennials don't trust traditional advertising and are instead influenced the most by trust, authority and authenticity. Since 85% of Millennials seek out websites and reviews before buying, there's only one place to build authority: Online. Read full article here
Establish yourself as a market leader, or your competitors will.
Effective SEO will position your company at the top of the rankings, increase your reviews and pack your website with useful and relevant content for your customers. This will not only result in more traffic and leads but also a higher conversion rate due to your newfound authority.
Driving sustainable traffic: SEO versus paid ads
Paid ads can be a fantastic method of increasing the number of leads to your business and creating massive ROI. The problem? You will have to spend the same amount every month to get the same number of leads.
SEO is a long term compounding strategy - paid ads provide immediate results
Implementing an SEO campaign can be daunting as it is a long-term strategy that can take as long as 6 months to see results. However, the same monthly investment will begin to give you a compounding ROI that can drive your long-term growth through organic traffic and leads - exceeding the constant level of return paid ads will provide.
What's best for you: local SEO versus traditional SEO
Understanding your target market is essential when deciding between Local SEO and traditional SEO. Traditional SEO focuses on broader keyword targeting and aims to reach a global audience. It's ideal for businesses with a wide customer base and online presence. On the other hand, Local SEO targets location-specific keywords, making it perfect for brick-and-mortar businesses seeking to attract customers from a specific area.
Local SEO enhances visibility within the local community
Local SEO optimises your online presence to specifically cater to customers searching for your product of service near your location. For a lot of the auto-industry that provide a service people aren't willing to travel for - this is perfect. Here are some statistics to help you understand why optimising your online presence to your local community is so important: Access source
‘Near Me’ Searches Have Increased By Over 200%
97% of Users Primarily Learn About Local Companies Online
Complete Google My Business Listings are 7x More Likely to Get Clicks
93% of Consumers Use Google Maps to Find a Business
The components of effective SEO
Utilising the perfect combination of tools to achieve the optimum ranking results can be tricky (don't worry that's what we're here for).
Here's the rundown of what's involved:
Traditional SEO
Local SEO
Keyword Research and Content Strategy
Keyword research and analysis form the backbone of successful SEO strategies. It involves identifying the most relevant and high-traffic keywords relevant to a businesses product or service to be used in the content strategy. A well-defined content strategy (one of the largest components of Google's ranking algorithm) involves planning, creating, and distributing valuable and relevant content to engage the target audience, attract organic traffic, and build brand authority. Compared to Local SEO, Traditional SEO tends to involve significantly more content and work to compete against websites outside of a businesses local area.
On-Page Content and Performance Optimisation
In Local SEO, on-page optimisation plays a crucial role in attracting nearby customers to physical locations. This involves two key aspects: creating high-quality, localised content that incorporates target keywords strategically and optimising the technical components of the pages performance. For instance, Lead Surge will employ internal linking to showcase location relevance as well as craft unique and relevant title tags, meta descriptions, and URLs with local elements. These factors are vital in creating a strong foundation for the ongoing success of a Local SEO campaign.
Link Building Strategies and Backlink Analysis
Link building and backlink analysis is one of the most technical yet important components of SEO. Effective link building strategies focus on earning links from relevant, authoritative, and trustworthy sources, which signal search engines about a website's credibility. By conducting thorough backlink analysis, businesses can identify potential opportunities for link building, rectify harmful links, and refine their overall SEO strategy to boost a website's authority, traffic, and online visibility.
Local SEO
Google my Business (GMB) Optimisation
GMB optimisation is the process of maximising the visibility and impact of a business's listing on the platform. This process typically entails providing accurate and complete business information, selecting relevant categories, consistently uploading high-quality images, and encouraging customer reviews. By effectively optimising a GMB listing, businesses can increase their chances of appearing in local search results, attracting more local customers, and enhancing their overall online reputation.
Technical SEO and Website Performance
Website performance is a critical aspect of technical SEO, as it directly impacts user satisfaction and search engine rankings. Optimizing loading times, minimising server response times, and reducing page bloat are essential to provide a smooth and fast user experience. A well-optimised website with excellent technical SEO ensures improved search engine rankings, enhanced user engagement, and increased conversions, ultimately contributing to overall online success.
Local Citations and Directory Listings
Local citations and directory listings refer to online mentions of a business's name, address, and phone number (NAP) across various web directories, local business listings, and citation sites and is an essential process for successful Local SEO. Google uses these factors to verify the business's location and authenticity, enhancing its local search rankings and driving customers to the physical store location.
Interested to see how you stack up?
Get a free quote today and our representative will assess your current SEO health.
Specialist Auto Marketing Solutions Brisbane
info@leadsurge.com.au
(07) 3132 0737
0482 079 073
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