Specialist Marketing Solutions for Brisbane Automotive Businesses
1. Shift into gear with a free website or website upgrade
Redeem a free website or website upgrade* with our special SEO and Local SEO offer
Drive organic traffic
Build trust and authority
Invest in your growth
2. Drive leads to your polished new website
2. Drive leads to your polished new website
Speak with one of Lead Surge's marketing mechanics to create a customised strategy to maximise ROI from your campaign
Google Adwords
Search Engine Optimisation (SEO)
Google My Business (GMB) Optimisation
3. Service your clients with automated retention strategies
Implement Lead Surge's automated customer retention system to maximise revenue and lifetime customer value
Increase appointment show-ups
Keep customers for longer
Stay connected with your community
Its all in the detail
It's all in the detail
How 282 Auto Detailers tripled their bookings
Lead Surge partnered with Jason and his business 282 Auto Detailers with one goal: Filling his half-empty calendar with bookings
After a detailed strategy call we developed a step-by-step plan to transform Jason's online presence to increase bookings:
Step 1: Redesign Jason's website to feature an immediate call to action, maximising conversion rates.
Step 2: Redevelop Jason's packages and remove stock-standard prices to convert his brand into a premium service.
Step 3: Optimise 282 Auto Detailer's Google my Business page and use Local SEO to target his ideal customer.
Step 4: Trial and refine a Google Adwords campaign using keywords and analytics to maximise ROI.
Step 5: Implement automated retention strategies to increase show-up rates and book new appointments on auto-pilot.
Since working with Lead Surge, Jason has seen a 3x-4x increase in bookings and is looking to expand his detailing company by hiring additional employees.
What Jason (282 Auto Detailers Owner) has to say
"My favourite part about Lead Surge is that they are a small local business like me, which means they keep constant contact and are always on hand to fix any problems."
"Before I worked with Lead Surge I always wondered why I would need a marketing company to run Google Ads when I can do it myself. When I managed my own ads, the cost per customer was around $50-$60, but since Lead Surge has been managing them, I've received 3x-4x the number of quality leads for the same cost."
"Lead Surge's software really simplified how I handle my customers, I now manage everything in the one place."
"Partnering with Lead Surge didn't just increase my bookings, it also allowed me the time to focus on the other components of my business like delivering a quality service and finding new employees to expand."
"Once Nicholas from Lead Surge explained the strategy moving forward, all I had to do was supply some photos I already had and give my feedback on the website design - it was a really easy process."
Know your customer
Automotive consumers visit an average of 4.2 websites in their purchasing process. (Read full article here)
66% of the automotive calls generated by search engines come from paid search. (Read full article here)
Millennials will represent more than 45 percent of the potential car-buying cohort in 2025. (Read full article here)
The number of premium or luxury cars sold has skyrocketed from 18% percent to 35% between 2000 and 2018 (a 6.6% annual increase). (Read full article here)
How much you should be spending on marketing in the Brisbane auto industry
Marketing experts globally agree that small businesses looking for steady growth should be spending anywhere between 5%-10% of their annual revenue on marketing. Meanwhile, a small businesses looking for rapid growth should invest up to 20% of their annual revenue in marketing.
The following calculations provide an estimate for what your business should be spending based on your growth ambitions and size.
Steady Growth (5%-10% Marketing Spend)
$50,000 annual revenue: $2,500 - $5,000 marketing spend ($208-$416/month)
$100,000 annual revenue: $5,000 - $10,000 marketing spend ($416-$832/month)
$250,000 annual revenue: $12,500 - $25,000 marketing spend ($1,041 - $2,083/month)
$500,000 annual revenue: $25,000 - $50,000 marketing spend ($2,083 - $4,166/month)
$1,000,000 annual revenue: $50,000 - $100,000 marketing spend ($4,166 - $8,332/month)
Strong Growth (10%-15% Marketing Spend)
$50,000 annual revenue: $5,000 - $7,500 marketing spend ($416 - $625/month)
$100,000 annual revenue: $10,000 - $15,000 marketing spend ($832 - $1250/month)
$250,000 annual revenue: $25,000 - $37,500 marketing spend ($2,083 - $3,125/month)
$500,000 annual revenue: $50,000 - $75,000 marketing spend ($4,166/month - $6,250)
$1,000,000 annual revenue: $100,000 - $150,000 marketing spend ($8,333 - $12,500/month)
Rapid Growth (15%-20% Marketing Spend)
$50,000 annual revenue: $7,500 - $10,000 marketing spend ($625 - $833/month)
$100,000 annual revenue: $15,000 - $20,000 marketing spend ($1,250-$1,666/month)
$250,000 annual revenue: $37,500 - $50,000 marketing spend ($3,125-$4,166/month)
$500,000 annual revenue: $75,000 - $100,000 marketing spend ($6,250-$8,333/month)
$1,000,000 annual revenue: $150,000 - $200,000 marketing spend (12,500 - 16,600/month)
Book a free 30 minute consultation with your personal marketing mechanic
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Specialist Auto Marketing Solutions Brisbane
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